Absolut Vodka

Absolut launches passion fruit variant

16-Mar-2020 By Alice Leader

Absolut is set to continue its strong presence in the flavoured vodka category by introducing a tropical flair of passion fruit as its newest addition.

Absolut creates song and dance over Uber journeys home

11-Dec-2017 By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Pernod Ricard ‘disappointed’ ASA complaint was upheld

23-Nov-2017 By Nikkie Sutton

Drinks company Pernod Ricard was “disappointed” that a complaint made to the Advertising Standards Authority (ASA) about a Facebook advert was upheld.

New bottle design for Absolut vodka

28-Apr-2015 By Noli Dinkovski

Pernod Ricard has given its Swedish vodka brand Absolut a bottle makeover.

Brands news

Absolut launches Andy Warhol inspired game

14-Apr-2015 By Jessica Mason

Absolut has teamed up with theatrical company Punchdrunk and content company Somethin Else to create a new digital game app, inspired by Andy Warhol.

Absolut goes cherry

01-Oct-2014 By Robyn Black

Cherry is to be the latest flavour to join the Absolut portfolio.

Absolut redesigns flavoured range

12-Aug-2013 By Jessica Mason

Pernod Ricard has launched new bottle designs for its Absolut range of flavoured vodkas in an effort to stand out from the crowd as well as draw further links between the brand and the art world.

Pernod Ricard announces biggest ad spend yet for Absolut

21-Sep-2010

A second run of Absolut Vodka adverts is about to hit TV screens, with owners Pernod Ricard confirming it is the biggest advertising spend yet for...

Exchange rates hit Pernod Ricard

18-Feb-2010 By Ewan Turney

French spirits producer Pernod Ricard saw net profit from recurring operations drop 5% as it was hit by unfavourable exchange rates.

Absolut's biggest push yet

01-Oct-2009 By Robyn Lewis

Absolut vodka is set to benefit from its biggest ever campaign in the UK. Brand owner Pernod Ricard is investing in a new campaign for the premium...

Pernod Ricard set fair for growth, claims chairman

19-Sep-2008

Patrick Ricard, chairman and chief executive of drinks giant Pernod Ricard, said the strength of the group's products and its global sales network...

Moves

03-Jul-2008

Marcus Bewley joins Marston's Pub Co Marcus Bewley has joined Marston's Pub Company from Spirit Group as drinks promotions manager. The pubco said...

Pernod considers Absolut limit

10-Apr-2008

Pernod Ricard could look to rein in the number of Absolut vodka flavours on the market after its purchase of the brand from the Swedish Government....

'Pernod wins Absolut in fight for V&S'

01-Apr-2008

Pernod Ricard closed the gap on Diageo at the top of the global spirits league table yesterday after clinching the €5.63 billion (£4.48 billion)...

Pernod Ricard gets Absolut vodka for £4.4bn

31-Mar-2008 By Hamish Champ

French drinks giant Pernod Ricard has bought Vin & Spirit (V&S), the Swedish company that owns the Absolut vodka brand, for approximately...